Advisors focus on new ad rule

A recent survey of advisory firms found that implementing the new advertising and marketing rule introduced by the Securities and Exchange Commission is the leading issue for advisors this fall. Nearly 60% of firms said the ad rule was the biggest compliance topic this year. The new rule allows advisors to use testimonials and endorsements for the first time, with conditions. Advisors are also focused on other issues such as the impact of Covid-19 on business and continuity plans and dealing with digital assets.

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