BOSTON, August 12, 2015 — Putnam Investments today announced that DALBAR, Inc., a leading financial services market research and consulting firm, has ranked Putnam’s financial professional website #1 among mutual fund companies for six consecutive quarters, including all four quarters of 2014 and the first two quarters of 2015.
In the most recent quarter, Putnam’s site ranked first of 30 fund company websites for financial professionals with a DALBAR designation of “Excellent.”
“The role of financial advice — and specifically the financial advisor — to help guide investors has never been more important than in the current era. Putnam has assembled and continues to enhance leading-edge content, value-add comparison tools and responsive design capabilities in its web offering for the financial advisor community,” said Putnam President and Chief Executive Officer Robert L. Reynolds. “We are pleased that DALBAR has recognized our firm’s commitment to setting the standard in this area within the mutual fund industry.”
DALBAR pointed to the strength of Putnam’s mobile-optimized experience for advisors, as well as a number of other web elements related to useful investment and product content, practice management tools and client resources. In recent years, Putnam has received accolades for its web-based Advisor Tech Tips tool, which enables advisors to keep apprised of technology developments that potentially can benefit their clients and their business-building efforts, and Fund Visualizer, a multi-faceted vehicle to allow the comparison of over 11,000 mutual funds and ETFs by advisors.
DALBAR evaluates fund company websites each quarter using its proprietary Mutual Fund WebMonitor program criteria. The fund company websites, which are used by financial advisors, brokers and other professionals to serve their clients and manage and build their business, are scored on a 100-point scale using criteria divided into five categories: Functionality, Usability, Content Currency, Consistency and Behavior Centric.
Putnam has regularly been recognized by DALBAR for the quality of the services it offers investors and financial professionals. In December 2014, Putnam was honored by DALBAR for mutual fund service quality for the 25th consecutive year, including recognition as DALBAR Mutual Fund Service Award winner for 23 years, reflecting superior service that is among the best in the industry. The firm has also been the sole recipient of DALBAR’s Total Client Experience award for the last four years.
DALBAR, Inc., the nation’s leading financial services market research and consulting firm, is committed to raising the standards of excellence in the financial services industry. With offices in both the US and Canada, DALBAR develops standards for, and provides research, ratings, and rankings of intangible factors to the mutual fund, broker/dealer, life insurance, property and casualty, and managed account industries. Measurements include investor behavior, customer satisfaction, service quality, communications, Internet services, and financial professional ratings.