BOSTON, September 14, 2016 — Putnam Investments, the official mutual fund sponsor of the New England Patriots, today announced that the firm will sponsor Patriots Fancam (patriots.fancam.com) for the third consecutive season. Patriots Fancam is an innovative technology that allows fans to locate a high-definition image of themselves in virtually any of the nearly 67,000 seats within Gillette Stadium. It will be available at every New England Patriots home game, throughout the 2016 regular season. Fans in attendance will be able to share their game-day photos on social media platforms, beginning with the first home game at Gillette Stadium on Sunday, September 18 against the Miami Dolphins.
“In our ongoing partnership with the New England Patriots, Putnam continues to seek unique ways to engage this highly loyal and informed fan base,” said Mark McKenna, head of global marketing, Putnam Investments. “This exciting and highly interactive Fancam technology has been a tremendously popular promotional feature with the Gillette Stadium faithful since it was first introduced near the end of the 2014 regular season.”
According to McKenna, Patriots Fancam garnered nearly 1 million page views last season from fans searching for their images and generated over 22 million social media impressions.
“Putnam is really pleased to help Patriots’ fans celebrate their in-game experience across their social networks — and create the opportunity to take an exciting outing at Gillette Stadium and have it go viral,” explained McKenna.
The firm will be promoting the availability of Patriots Fancam through regional radio spots throughout the 2016 football season, narrated by Patriots three-time Super Bowl Champion Matt Light.
Putnam Investments: Performance in Motion
The partnership with the New England Patriots is part of Putnam Investments’ Performance in Motion marketing strategy that draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performing at the highest level. For more information, visit www.putnam.com/performanceinmotion.
Putnam Investments and the New England Patriots
Putnam Investments and the four-time Super Bowl champion New England Patriots have a multifaceted, multiyear marketing partnership that aligns the company with the Patriots, one of the strongest and most recognizable global brands in professional sports. The relationship, which underscores Putnam and the Patriots shared commitments to performance excellence, includes an extensive co-branded multimedia campaign across television, radio, print, digital and social media elements. It also incorporates high-profile branding of various properties at Gillette Stadium, most notably the Putnam Club, an upscale dining and entertainment venue at the stadium.
About Patriots Fancam
Patriots Fancam employs an advanced photographic technology that enables fans to locate images of themselves in almost all of the nearly 67,000 seats within Gillette Stadium, and then share them with friends via Facebook, Twitter and email. Additionally, fans will be able to get an inside look at Gillette Stadium with exclusive 360-degree virtual tours of the stadium, the Putnam Club and the Putnam Suite.