BOSTON, February 2, 2015 — Putnam Investments today congratulated the New England Patriots on their impressive Super Bowl championship win, the team’s fourth such triumph under the ownership of Robert Kraft and the Kraft Sports Group. Putnam, which has been the official investment management sponsor of the New England Patriots since 2011, saluted the organization for adding another momentous chapter to its winning tradition.
“The New England Patriots have proven that their name is synonymous with achievement and excellence,” said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. “Putnam Investments is proud to be associated with a team that has long inspired greatness, through their commitment to superior performance.”
Putnam Investments and the New England Patriots, one of the best-known sports franchises in the world, have a multi-faceted, multi-year marketing agreement that carries broad awareness-building opportunities with high-profile branding at Gillette Stadium, as well as significant local and national exposure through various forms of media.
In December 2014, Putnam helped New England Patriots fans show the world their “game face” through the Patriots Fancam, an innovative technology sponsored by Putnam that allowed fans who attended the game to locate a high-definition image of themselves in virtually any of the nearly 70,000 seats within Gillette Stadium — and share them with friends and family via Facebook, Twitter, LinkedIn and email.
Putnam Investments and the New England Patriots
Putnam Investments and the New England Patriots have a multifaceted, multi-year marketing partnership that aligns the company with the Patriots, one of the strongest and most recognizable global brands in professional sports. The relationship, which underscores the shared commitment of Putnam and the Patriots to performance excellence, includes an extensive co-branded multimedia campaign across television, radio, print, digital and social media elements. It also incorporates high-profile branding of various properties at Gillette Stadium, most notably the Putnam Club, an upscale dining and entertainment venue at the stadium.
The partnership with the Patriots is part of Putnam’s broader “Performance in Motion” sports marketing program, which includes a number of high-profile, high-performance sports marketing properties. www.putnam.com/performanceinmotion.