BOSTON, February 6, 2017 — Putnam Investments today congratulated the New England Patriots on their Super Bowl win, the fifth title they have won under the ownership of Robert Kraft and the Kraft Sports Group. It also is the fifth title won by head coach Bill Belichick and quarterback Tom Brady, the most ever by any coach-quarterback combination. Tom Brady was named the game’s Most Valuable Player, becoming the first player ever to win four Super Bowl MVP awards. Putnam has been the official mutual fund sponsor of the Patriots since 2011.
“Robert Kraft, Bill Belichick, Tom Brady and the entire New England Patriots organization have once again shown how talent, preparation and hard work can combine to produce peak performance,” said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. “The Patriots embody everything that is good about sports, and their record-breaking fifth championship is a testimony to their greatness. Our firm is proud to partner with this outstanding organization.”
Putnam Investments and the New England Patriots, one of the world’s most recognizable sports franchises, have a multifaceted, multiyear partnership through the Putnam Performance in Motion affinity marketing program. The long-term partnership, which underscores the shared commitment of Putnam and the Patriots to performance excellence, combines extensive awareness-building opportunities with high profile branding at Gillette Stadium, as well as substantial local and national exposure through the media.
The year 2016 marked the third consecutive season in which Putnam provided Patriots fans with a way to share their pride through Patriots Fancam. A dynamic technology, is a social experience that enables fans to capture a high-resolution image of themselves in any of the nearly 67,000 seats in Gillette Stadium and share their game-day photo with friends, family and colleagues via email, Facebook and Twitter platforms.
Putnam Investments: Performance in Motion
The partnership with the New England Patriots is part of Putnam Investments’ Performance in Motion marketing strategy that draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performing at the highest level. Putnam’s other Performance in Motion marketing partners include PGA Tour golfers Brendan Steele, Keegan Bradley and Jon Curran, Olympic gold medal-winning skier Ted Ligety, the U.S. Ski Team and U.S. Snowboarding, the Boston Celtics and the New England Revolution soccer team. For more information, visit www.putnam.com/performanceinmotion.