BOSTON, October 9, 2017 – Putnam Investments today congratulated the firm’s Performance in Motion marketing partner, Brendan Steele, on winning the Safeway Open, the first event of the 2017–18 Professional Golfers’ Association (PGA) Tour. In winning the event for the second consecutive year, Steele becomes the only golfer to win the prestigious tournament twice.
Steele won the Safeway Open with a dramatic final-round performance, closing with a three under par score of 69, and ultimately finishing ahead of the field by two shots with a final score of 273.
“Performance under pressure is what separates winners from everyone else, and Brendan clearly demonstrates that quality, coming from behind for the second year in a row to win the Safeway Open,” said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. “We congratulate Brendan for his impressive skill, grace and resilience — characteristics that our company deeply values in its own work in serving the marketplace each and every day.”
Steele, 34, who joined Putnam’s Performance in Motion affinity sports marketing program in 2015, marked his third PGA Tour win, following last year’s Safeway Open win and a victory in his rookie season at the 2011 Valero Texas Open. He also won the 2011 Franklin Templeton Shootout, a team event in which he partnered with Keegan Bradley, also a Putnam Performance in Motion partner.
About Putnam Performance in Motion
As part of its Performance in Motion affinity marketing program, Putnam has a sports marketing campaign featuring Professional Golfers’ Association (PGA) Tour golfers Brendan Steele, Keegan Bradley and Jon Curran. Steele and Curran became Performance in Motion partners in 2015, joining Bradley, who has been working with the firm since 2011.
The three PGA professionals participate in Putnam’s advertising, social media efforts and overall support of brand development opportunities globally. In addition, the golfers wear Putnam-branded competitive clothing and participate in year-round events and activities attended by Putnam clients. Putnam’s sponsorship helps support Steele, Bradley and Curran as they compete at the sport’s highest levels, including the PGA Tour.
Putnam Investments’ Performance in Motion marketing program draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify the ideals that are most important to Putnam. Putnam’s other Performance in Motion marketing partners include Olympic gold medal-winning skier Ted Ligety, the U.S. Ski Team and U.S. Snowboarding, the Boston Celtics, the New England Revolution soccer team and the five-time Super Bowl-winning New England Patriots. For more information, visit www.putnam.com/performanceinmotion.
About Putnam Investments
Founded in 1937, Putnam Investments is a global money management firm with 80 years of investment experience. At the end of September 2017, Putnam had $168 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Tokyo, Singapore and Sydney. For more information, visit putnam.com.