BOSTON, October 17, 2016 — Putnam Investments, congratulates professional golfer and Putnam Performance in Motion marketing partner Brendan Steele on a dramatic, final round win at the Safeway Open, the first event of the 2016-17 PGA TOUR. Steele shot a seven-under-par 65 final round in rainy weather, including birdies on his final three holes.
“It was thrilling to watch Brendan Steele win the Safeway Open golf tournament, particularly with his relentless spirit, which allowed him to come back for a final-round victory,” said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. “Brendan’s victory showcased his talent, skill and determination — key attributes that drove his success under intense competition. Putnam is proud to be associated with such an outstanding professional, who embodies many of the very best aspects of his sport.”
Steele, 33, secured his second PGA TOUR win, following a victory in his rookie season at the 2011 Valero Texas Open. By winning the first PGA TOUR Tournament of the year, Steele automatically qualifies for the 2017 Masters, the 2017 PGA Championship, as well as all PGA TOUR events through the 2018-2019 season. He also secured 500 FedEx Cup Points and is the early leader for the PGA TOUR’s season-long championship.
Mark McKenna, Head of Global Marketing at Putnam Investments, explained that Steele and fellow PGA TOUR golfers Keegan Bradley and Jon Curran — who also had strong showings at the Safeway Open — have been important brand ambassadors for the firm through its Performance in Motion program. Putnam has been affiliated with Bradley since 2011 and added Steele and Curran to its roster in 2014.
The three PGA TOUR professionals participate in Putnam’s advertising, social media efforts and overall support of global marketing initiatives. In addition, the golfers sport Putnam-branded competitive clothing and participate in year-round events sponsored by the firm.
Putnam Investments: Performance in Motion
The partnerships with PGA TOUR golfers Brendan Steele, Keegan Bradley and Jon Curran are part of Putnam Investments’ Performance in Motion marketing strategy that draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performing at the highest level. Putnam’s other Performance in Motion marketing partners include Olympic gold medal-winning skier Ted Ligety, the U.S. Ski Team and U.S. Snowboarding, the Boston Celtics, the New England Revolution soccer team and the four-time Super Bowl-winning New England Patriots. For more information, visit www.putnam.com/performanceinmotion.