Highly popular New England Patriots Fan Engagement Activity — Fancam — to be offered throughout 2016 regular season

BOSTON, September 14, 2016Putnam Investments, the official mutual fund sponsor of the New England Patriots, today announced that the firm will sponsor Patriots Fancam (patriots.fancam.com) for the third consecutive season. Patriots Fancam is an innovative technology that allows fans to locate a high-definition image of themselves in virtually any of the nearly 67,000 seats within Gillette Stadium. It will be available at every New England Patriots home game, throughout the 2016 regular season. Fans in attendance will be able to share their game-day photos on social media platforms, beginning with the first home game at Gillette Stadium on Sunday, September 18 against the Miami Dolphins.

“In our ongoing partnership with the New England Patriots, Putnam continues to seek unique ways to engage this highly loyal and informed fan base,” said Mark McKenna, head of global marketing, Putnam Investments. “This exciting and highly interactive Fancam technology has been a tremendously popular promotional feature with the Gillette Stadium faithful since it was first introduced near the end of the 2014 regular season.”

According to McKenna, Patriots Fancam garnered nearly 1 million page views last season from fans searching for their images and generated over 22 million social media impressions.

“Putnam is really pleased to help Patriots’ fans celebrate their in-game experience across their social networks — and create the opportunity to take an exciting outing at Gillette Stadium and have it go viral,” explained McKenna.

The firm will be promoting the availability of Patriots Fancam through regional radio spots throughout the 2016 football season, narrated by Patriots three-time Super Bowl Champion Matt Light.

Putnam Investments: Performance in Motion
The partnership with the New England Patriots is part of Putnam Investments’ Performance in Motion marketing strategy that draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performing at the highest level. For more information, visit www.putnam.com/performanceinmotion.

Putnam Investments and the New England Patriots
Putnam Investments and the four-time Super Bowl champion New England Patriots have a multifaceted, multiyear marketing partnership that aligns the company with the Patriots, one of the strongest and most recognizable global brands in professional sports. The relationship, which underscores Putnam and the Patriots shared commitments to performance excellence, includes an extensive co-branded multimedia campaign across television, radio, print, digital and social media elements. It also incorporates high-profile branding of various properties at Gillette Stadium, most notably the Putnam Club, an upscale dining and entertainment venue at the stadium.

About Patriots Fancam
Patriots Fancam employs an advanced photographic technology that enables fans to locate images of themselves in almost all of the nearly 67,000 seats within Gillette Stadium, and then share them with friends via Facebook, Twitter and email. Additionally, fans will be able to get an inside look at Gillette Stadium with exclusive 360-degree virtual tours of the stadium, the Putnam Club and the Putnam Suite.

Putnam Investments offers investment strategies for a world of uncertainty

BOSTON, May 24, 2016Putnam Investments today released “Four Strategies for a World of Uncertainty,” a thoughtful new strategic blueprint to help financial advisors — and their clients — navigate today’s dynamic markets. As part of its continuing “Maneuver in MarketsTM program, Putnam will be rolling out a series of written perspectives on modern investment approaches that should be considered in managing risk and seeking to make the most of opportunities that current market turmoil may be masking.

“Today’s financial advisor and investor face a complex web of market drivers and environmental factors that make the task of long-term investing seemingly more challenging and daunting than ever,” said Robert L. Reynolds, President and CEO, Putnam Investments. “Our firm believes there is a new framework of thinking that can be helpful in maneuvering these markets and is designed to address the protection and growth of investment assets.”

“Four Strategies for a World of Uncertainty,” identifies key market challenges related to “specific segments that have been transformed by interventionist central bank policy and macroeconomic uncertainties” prevailing in recent years, along with corresponding strategies to allow a portfolio to potentially weather adverse conditions and seize stealth opportunities.

Navigating rates by investing outside common indexes
Bonds have long been valued by investors who are seeking a reliable source of income and refuge from the volatility of stocks. However, as central banks consider scaling back ultra-low interest rates, pursuing income with benchmark-aligned strategies may be less safe than many people think, according to the just-released Putnam paper. Currently, the benchmark Barclays U.S. Aggregate Bond Index, which represents more than $18 trillion worth of bonds, is marked by long duration. If rates start to rise across the yield curve, longer-duration debt could incur real losses.

As an alternative, advisors, on behalf of their clients, should consider looking beyond traditional bond indexes at securities that are not overly subject to the risk of rising rates, such as high-yield debt, emerging market debt and non-agency residential mortgage-backed securities.

Exploring new opportunities at the short end of the yield curve
Money market funds have long been considered among the very safest investments. New regulations intended to make these investments more liquid also have had the effect of limiting their scope — shrinking the universe of what is “safe.” Moreover, the addition of mechanisms to allow redemption fees and “gates” — limits on redemptions — actually could make advance runs more likely if investors fear they will not be able to get their money out quickly in a crisis. Investors may find that their short-term investment vehicles potentially leave them at greater risk than they had thought.

Advisors may want to consider short-term investment vehicles that can exploit the space between money markets and ultra-short bond funds, which could offer both a robust capital preservation profile as well as real higher-yield potential.

Managing market volatility with modern diversification strategies
Despite the recent flurry of rule changes and efforts to reduce systemic risks, market volatility continues to rattle investors’ nerves. Motivated by fear, investors often move with the herd, whether that means expecting the worst risks will come to pass or feeling like risk has suddenly disappeared. Diversification is one option, but investors can find it hard to manage the volatility affecting their portfolios, especially since correlations within equities can rise dramatically during periods of high volatility.

One way to counter this correlation problem is to employ an absolute return approach that seeks uncorrelated sources of return. Absolute return funds generally take a highly flexible approach to asset classes, geographies and trading strategies: Not only can they invest in stocks, bonds, cash and derivatives, but they also can invest anywhere, sell securities short to benefit from declining markets and employ leverage to enhance performance when markets are flat.

Active strategies offer valuable sources of growth
Pursuing greater returns in the equity markets may seem like one of the most difficult paths an investor can take but, as more investors shed riskier assets during uncertainty, the balance of risk and reward may tilt in favor of stock investments. In choppy markets, investors need to assess whether something fundamental has changed for the worse in a given stock, or whether a compelling buying opportunity is emerging, particularly for those companies where the fundamentals have not slipped.

In working with their clients, advisors will want to stay committed to an investment plan rather than to try to guess the best time to be in the market, especially during short periods of volatility. Over longer timeframes, earnings matter most in the determination of stock prices, so investors should consider actively-managed stock selection backed by deep research into company fundamentals such as balance sheet flexibility, market share advantage and superior technological attributes.

“We view advisors as our full partners in serving investors, and we want them to have the best information and tools available to help their clients make the right decisions,” said Scott Sipple, Head of Global Investment Strategies, Putnam Investments. “The ‘Maneuver in Markets’ program, exemplified by leading-edge thought pieces such as “Four Strategies for a World of Uncertainty,” has been created to provide extra assistance in navigating today’s markets.”

Diversification does not guarantee a profit or ensure against loss. It is possible to lose money in a diversified portfolio.

Consider these risks before investing: Our allocation of assets among permitted asset categories may hurt performance. The prices of stocks and bonds in the funds’ portfolio may fall or fail to rise over extended periods of time for a variety of reasons, including both general financial market conditions and factors related to a specific issuer or industry. Our active trading strategy may lose money or not earn a return sufficient to cover associated trading and other costs. Our use of leverage obtained through derivatives increases these risks by increasing investment exposure. Bond investments are subject to interest-rate risk (the risk of bond prices falling if interest rates rise) and credit risk (the risk of an issuer defaulting on interest or principal payments). Interest-rate risk is greater for longer-term bonds, and credit risk is greater for below-investment-grade bonds. Unlike bonds, funds that invest in bonds have ongoing fees and expenses. Lower-rated bonds may offer higher yields in return for more risk. Funds that invest in government securities are not guaranteed. Mortgage-backed securities are subject to prepayment risk. International investing involves certain risks, such as currency fluctuations, economic instability, and political developments. Additional risks may be associated with emerging-market securities, including illiquidity and volatility. Our use of derivatives may increase these risks by increasing investment exposure (which may be considered leverage) or, in the case of many over-the-counter instruments, because of the potential inability to terminate or sell derivatives positions and the potential failure of the other party to the instrument to meet its obligations. The funds may not achieve their goal, and they are not intended to be a complete investment program. The funds’ effort to produce lower-volatility returns may not be successful and may make it more difficult at times for the fund to achieve their targeted return. In addition, under certain market conditions, the funds may accept greater volatility than would typically be the case, in order to seek their targeted return. For the 500 Fund and 700 Fund these risks also apply: REITs involve the risks of real estate investing, including declining property values. Commodities involve the risks of changes in market, political, regulatory, and natural conditions. The funds are not intended to outperform stocks and bonds during strong market rallies. Additional risks are listed in the funds’ prospectus. You can lose money by investing in the funds.

Investors should carefully consider the investment objectives, risks, charges, and expenses of a fund before investing. For a prospectus, or a summary prospectus if available, containing this and other information for any Putnam fund or product, call your financial representative or call Putnam at 1-800-225-1581. Please read the prospectus carefully before investing.

Putnam Investments named Social Media Leader of the year at Mutual Fund Industry Awards

BOSTON, April 27, 2016Putnam Investments was named the first-ever recipient of the Social Media Leader of the Year Award at the 23rd Annual Mutual Fund Industry Awards ceremony held last night in New York City. The new award category honors a firm that demonstrates leadership in social media through observations, insights and engagement with clients and the general public.

“Social media has become a critically important communication tool for asset management firms to interact with all stakeholders in the marketplace,” said Robert L. Reynolds, Putnam Investments President and Chief Executive Officer. “We take great pride both in being the first recipient of this award and in the acknowledgement of our leadership in developing an innovative, ever-evolving social media program that has become an integral part of the firm’s culture. Our social media efforts span the entire advisor and investor experience as we work each day to help clients and investors succeed.”

Putnam was recognized for the social media program that began in 2009 with the company’s launch of its presence on Facebook and Twitter. Reynolds embraced the emerging communications platforms and began tweeting @RobertLReynolds, becoming one of the very first financial services CEOs with an active Twitter presence. Putnam immediately began expanding its outreach, building out a robust social media program unique in the industry in terms of its depth and innovation, focused on branding, marketing and communications outreach, as well as industry leadership.

With a corporate presence on Twitter, LinkedIn, Facebook, YouTube ,Instagram, Google+ and three standalone blogs, Putnam presents a balanced and humanized portrait of its brand to advisors and investors.

Putnam identified a need among financial advisors to understand the emerging importance of social media as a business-building tool and, in response, developed key practice management offerings, including best practice seminars on the use of LinkedIn and other social platforms; a series of online resources and tools; one-on-one training and continuing discussions; and video vignettes on Putnam’s Advisor Tech Tips blog.

In 2014, Reynolds was named a LinkedIn Influencer, joining a select group of CEOs, political figures, entrepreneurs and other influential leaders who provide compelling commentary and professional insights on a variety of subjects. Reynolds currently has more than 130,000 followers on LinkedIn.

In addition to offering informative content marketing, robust practice management tools, customer service and advisor support, Putnam’s social media outreach communicates the firm’s commitment to thought leadership in the social sphere. The 2015 Putnam Social Advisor Study, an in-depth survey of more than 800 financial advisors, represented the third edition of the firm’s groundbreaking benchmarking of advisors’ use of social media in their practices.

Putnam has been widely recognized for developing and adopting best practices in social media, including being ranked #1 in 2014 by kasina, a leading industry observer, for the firms’ leadership and outreach in this area.

About the Awards
The annual Mutual Fund Industry Awards recognize the funds, fund leaders, marketers, trustees and independent counsel who stood out for their successes, achievements and contributions in 2015. Winners are selected by the editorial staff of Fund Action and Fund Directions based on their extensive industry-wide due diligence. The editorial staff draws on market intelligence as well as input from the industry garnered through an annual call for nominations when making their selections.

Putnam Investments Wins Lipper Awards for Five Funds

BOSTON, March 23, 2016Putnam Investments announced today that five of its mutual funds received 2016 Lipper Fund Awards in recognition of consistently strong risk-adjusted performance relative to their peers over periods of three or more years.

The Putnam funds honored at the Thomson Reuters Lipper Alpha Forum and Fund Awards ceremony held in New York City last night, and the performance periods for which they were recognized include:

  • Putnam Capital Spectrum Fund Y (PVSYX) — 5 years
  • Putnam Absolute Return 700 Fund Y (PDMYX) — 5 years
  • Putnam RetirementReady 2045 Fund Y (PRVYX) — 3 years
  • Putnam RetirementReady 2050 Fund Y (PRRUX) — 3 and 5 years
  • Putnam RetirementReady 2055 Fund Y (PRTLX) — 3 and 5 years

“Our talented investment teams have made winning for our clients a tradition at Putnam and we are honored to receive these 2016 Lipper Awards which recognize superior long-term investment performance,” said Robert L. Reynolds, Putnam Investments President and Chief Executive Officer.

Putnam Capital Spectrum Fund Y (PVSYX), managed by David L. Glancy, was honored for its top risk-adjusted performance relative to 256 peers in the Lipper Flexible Portfolio Funds category for the five-year period ended November 30, 2015. The fund invests in the total return opportunities of leveraged companies, targeting the investment potential of companies that use a significant amount of debt in their capital structure to achieve their business goals. This is the fourth consecutive year that Putnam Capital Spectrum Fund has received a prestigious Lipper Award.

Putnam Absolute Return 700 Fund Y (PDMYX) was honored for its top risk-adjusted performance relative to 78 peers in the Lipper Absolute Return Funds category for the five-year period ended November 30, 2015. The fund, which invests dynamically in bonds, stocks and/or alternative asset classes worldwide, seeks an annualized total return of seven percent above inflation as measured by U.S. Treasury bills over a period of three years or more. James A. Fetch; Robert J. Kea, CFA; Robert J. Schoen; and Jason R. Vaillancourt, CFA manage Putnam Absolute Return 700 Fund.

Putnam RetirementReady 2045 Fund Y (PRVYX) was honored for its top risk-adjusted performance relative to 130 peers in the Lipper Mixed-Asset Target 2045 Funds category for the three-year period ended November 30, 2015. Managed by James Fetch, Robert Kea, Robert Schoen and Jason Vaillancourt, the fund seeks to provide capital appreciation and current income consistent with a decreasing emphasis on capital appreciation and an increasing emphasis on current income as it approaches its 2045 target date.

Putnam RetirementReady 2050 Fund Y (PRRUX), managed by James Fetch, Robert Kea, Robert Schoen and Jason Vaillancourt, was honored for its top risk-adjusted performance in the Lipper Mixed-Asset Target 2050 Funds category for both the three- and five-year periods ended November 30, 2015, when measured against 146 peers and 113 peers, respectively. The fund seeks to provide capital appreciation and current income consistent with a decreasing emphasis on capital appreciation and an increasing emphasis on current income as it approaches its 2050 target date.

Putnam RetirementReady 2055 Fund Y (PRTLX), managed by James Fetch, Robert Kea, Robert Schoen and Jason Vaillancourt, was honored for its top risk-adjusted performance in the Lipper Mixed-Asset Target 2055+ Funds category for both the three- and five-year periods ended November 30, 2015, when measured against 95 peers and 36 peers, respectively. The fund seeks to provide capital appreciation and current income consistent with a decreasing emphasis on capital appreciation and an increasing emphasis on current income as it approaches its 2055 target date.

About the Lipper Fund Awards
For more than three decades, the Lipper Fund Awards program honors funds that have excelled in delivering consistently strong risk-adjusted performance, relative to peers. The Lipper Fund Awards take place in more than 20 countries in Asia, Europe, Middle East and North Africa region (MENA) and the Americas. The award winners are formally announced between January and April. Ceremonies take place in select countries.

Lipper Rankings (as of 2/29/16)

  1 year 3 years 5 years 10 years
Putnam Capital Spectrum Fund Y (PVSYX)  90%
(512 / 569)
 2%
(7 / 420)
 1%
(1 / 287)
 —
Putnam Absolute Return 700 Fund Y (PDMYX)  55%
(154 / 280)
 31%
(51 / 165)
 11%
(9 / 86)
 —
Putnam RetirementReady 2045 Fund Y (PRVYX)  32%
(55 / 174)
 4%
(5 / 131)
 6%
(5 / 91)
 54%
(7 / 12)
Putnam RetirementReady 2050 Fund Y (PRRUX)  41%
(79 / 192)
 3%
(3 / 144)
 5%
(5 / 115))
 14%
(2 / 14)
Putnam RetirementReady 2055 Fund Y (PRTLX)  52%
(107 / 206)
 3%
(3 / 102)
 14%
(6 / 43)
 —

Lipper rankings for class Y shares are based on total return without sales charge relative to all share classes of funds with similar objectives as determined by Lipper. Past performance is not indicative of future results.

Putnam Investments Launches Major Effort To Help Financial Advisors “Maneuver In Markets”

BOSTON, January 20, 2016Putnam Investments today announced it is launching a multi-faceted program to help advisors — and their clients — navigate some of the most vexing challenges of today’s financial markets, as investors confront low interest rates, highly volatile markets and geopolitical instability.

Named “Maneuver in Markets,” the broad-based Putnam informational campaign is designed to provide the advisor community with an ongoing stream of timely observations and perspectives to create deeper understanding of the rapidly changing market environment and potential investment strategies to help clients achieve their key financial goals, despite prevailing headwinds.

“In recognizing that meticulous investment research and flexible management strategies are crucial to helping investors “maneuver in markets,” we will be bringing a new dimension to our dialogue with the marketplace this year,” said Robert L. Reynolds, President and CEO, Putnam Investments. “As a firm that has spent years piloting investors through virtually every type of investment climate, we are committing the full force of our resources and best thinking to help advisors steer their clients through these times.”

In discussing the “Maneuver in Markets” campaign, William T. Connolly, Co-Head of Global Distribution, Putnam Investments, said, “The high-quality, thoughtful advice dispensed by financial advisors has never been more important than it is today. Putnam recognizes that there is a critical need for new levels of insight on the drivers of current market conditions and how to solve for optimal outcomes. Advisors will be able to count on a steady flow of new, high-impact research, analysis and tools that they can apply to their work in guiding clients.”

The “Maneuver in Markets” program will largely center around four key challenges facing investors today:

  • Navigating interest rates: addressing client challenges with active rate strategies
  • Expanding short-term choices: preserving client options and capital
  • Diversifying to reduce risk: seeking to manage volatility and diversification
  • Pursuing greater returns: evaluating the performance potential of equities

Mark McKenna, Head of Global Marketing, Putnam Investments, indicated that there will be a frequent delivery of robust content to the marketplace — through a host of different vehicles — to support advisors and their clients on the most topical investment issues of the day. Primary components of the “Maneuver in Markets” program will include regular updates on www.putnam.com, thematic video commentary from portfolio managers, investment webinars, expert white papers on a range of topics, social media, and digital and print advertising.

The firm expects to have a series of updates on the program throughout the year.

Putnam Investments’ receives DALBAR Total Client Experience Award for fifth consecutive year

BOSTON, January 12, 2016Putnam Investments today was announced the recipient of the DALBAR Total Client Experience award for the fifth consecutive year, reflecting the firm’s dedication to delivering superior customer service to its retail mutual fund clients. As the sole recipient of the award, Putnam is being honored for providing quality, accuracy, and client security.

The award is based on DALBAR’s measurement of the complete experience of the customer, evaluating the level of professionalism that is demonstrated by the financial services firm’s personnel and the follow through — the accurate execution of transactions and requests while ensuring thorough security protocols.

“Putnam is pleased to receive this special recognition from DALBAR,” said Robert L. Reynolds, President and Chief Executive Officer, Putnam Investments. “Our firm’s longstanding commitment to creating an excellent client service experience is a chief priority of our work — each and every day — and reflective of our philosophy that the client always comes first.”

2015 marks the 26th consecutive year in which Putnam has received a DALBAR service quality award.

About DALBAR
DALBAR, Inc., the nation’s leading financial services market research and consulting firm, is committed to raising the standards of excellence in the financial services industry. With offices in both the US and Canada, DALBAR develops standards for, and provides research, ratings, and rankings of intangible factors to the mutual fund, broker/dealer, life insurance, property and casualty, and managed account industries. Measurements include investor behavior, customer satisfaction, service quality, communications, Internet services, and financial professional ratings.

Putnam Investments to establish new headquarters in 2018 at 100 Federal Street

BOSTON, January 11, 2016Putnam Investments today announced that the firm’s Boston-based headquarters will be located at 100 Federal Street in the city’s financial district, with the move of personnel slated for 2018.

The firm has secured a 15-year lease agreement with Boston Properties for nearly 250,000 square feet of space — equating to 11 floors, along with a highly visible presence in the lobby and on the building’s facade. Putnam expects to have approximately 1,000 employees in the new facility after relocation, with flexibility to accommodate expected growth of the firm’s employee base in years to come.

“As a firm that takes great pride in its Boston heritage, Putnam Investments is extremely pleased to establish our global headquarters in a building that is a powerful presence on the city’s landscape, symbolizing the strength of the region’s financial services industry,” said Robert L. Reynolds, President and Chief Executive Officer, Putnam Investments.

Reynolds explained that it was a top priority to maintain and strengthen the firm’s nearly 80-year roots in Boston, which has long been considered a premier international city and a world-renowned center of education — with an extraordinarily deep talent pool, a thriving financial hub and a well-recognized quality of life.

“Our corporate headquarters has always been a reflection of our identity, sense of purpose and commitment to excellence, as we do our best each day to serve clients and deliver strong investment performance,” indicated Reynolds. “The 100 Federal Street location offers the ideal mix of modern, high-quality facilities in the heart of Boston’s financial district, with flexibility of space that will allow our firm to grow its onsite presence — as our business grows — over time.”

Putnam will be making the move to 100 Federal Street from its current headquarters, located at One Post Office Square, where the firm has been based since 1978. Presently, the firm leases over 240,000 square feet at the facility.

In addition to its downtown Boston location, Putnam maintains a sizable office north of the city in Andover, Massachusetts, which houses a number of key operations and functions for the firm. Putnam expects to continue to expand its Andover presence in future years.

Putnam Investments honored for service excellence by DALBAR for 26th consecutive year

BOSTON, December 8, 2015Putnam Investments announced today that for the 26th consecutive year, it has been honored by DALBAR for mutual fund service quality, reflecting industry- leading consistency and reliability. This continuous acknowledgement of Putnam’s work in this area includes being named DALBAR Mutual Fund Service Award winner for 24 years and the sole winner of DALBAR’s Total Client Experience Award for the past four years.

“Each time that our firm receives a DALBAR award, it is more special than the previous one,” said Putnam President and Chief Executive Officer, Robert L. Reynolds. “Putnam takes enormous pride in providing clients with the highest quality of service and is truly pleased to have this dedicated effort recognized.”

Added Reynolds, “Putnam’s culture of proactive, thoughtful and innovative communication and management has been one of the primary drivers in delivering a superior client service experience — surpassing industry standards — and serves as a true differentiator in the marketplace.”

For nearly three decades, DALBAR has conducted rigorous, systematic and yearlong testing of customer service based on industry benchmarks, and point to service that eclipses industry standards in the most important areas. The DALBAR Service Awards are given annually by DALBAR, Inc., a leading financial services market research and consulting firm to elite service providers.

About DALBAR
DALBAR, Inc., the nation’s leading financial services market research and consulting firm, is committed to raising the standards of excellence in the financial services industry. With offices in both the US and Canada, DALBAR develops standards for, and provides research, ratings, and rankings of intangible factors to the mutual fund, broker/dealer, life insurance, property and casualty, and managed account industries. Measurements include investor behavior, customer satisfaction, service quality, communications, Internet services, and financial professional ratings.

The Boston Celtics and Putnam Investments — Two Storied Boston Organizations — announce multiyear marketing partnership

BOSTON, October 1, 2015 — The Boston Celtics and Putnam Investments today announced a multifaceted, multi-year marketing partnership that provides the investment management firm with unprecedented in-arena branding, coast-to-coast broadcast visibility, significant ongoing digital and social media opportunities, and unique fan and client engagement features. Terms of the partnership were not disclosed.

The exclusive asset management sponsor of the Boston Celtics, Putnam will have its name painted prominently on the apron of the team’s legendary parquet floor – the first time in the franchise’s nearly 70-year existence that a Celtics’ partner has been highlighted on the floor space in front of the home and visiting teams’ benches.

Wyc Grousbeck, Co-Owner and Chief Executive Officer, Boston Celtics said, “I know that Putnam treats its clients with the same care that we treat our fans at the Celtics. Both organizations are dedicated to performing at the highest possible standards. It is with pleasure and pride that the Celtics begin a new chapter with such an outstanding partner as Putnam Investments.”

Discussing the new partnership, Robert L. Reynolds, President and CEO, Putnam Investments said, “It is with great pride that we bring together two iconic Boston-based organizations to embark on a long-term marketing partnership that will showcase our many shared qualities and provide a platform for significant co-branded marketing opportunities on a regional, national, and global scale.”

Reynolds noted the overall worldwide reach of the NBA – with programming available in 217 countries and territories and in 47 languages – and the impressive brand strength of the 17-time world champion Boston Celtics, as demonstrated by over 10 million combined Facebook and Twitter followers, 4th in both categories for the NBA and all North American Sports.

The partnership, effective immediately, will be in full force as the Celtics tip off the start of their 2015–2016 regular season on Wednesday, October 28. In addition to Putnam’s name adorning the Celtics parquet apron, the firm’s branding will be highly prominent through placement on:

  • The Putnam Club – a luxury lounge catering to Courtside Seat Ticket Members, Sponsors, and VIP guests
  • Courtside seats
  • LED courtside signage
  • LED jumbotron and 360 rings
  • Jumbotron underbelly
  • Basket stanchion and LED arm

Also, the Celtics and Putnam are committed to working closely on a range of digital and social media content designed to reach a broad audience as well as key target segments. Putnam expects to further activate the partnership through traditional and digital advertising.
Putnam’s partnership with the Boston Celtics is part of the firm’s Performance in Motion® marketing strategy that draws upon sports that appeal to its advisor, institutional, and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performance excellence. For more information, visit www.putnam.com/performanceinmotion.

About the Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 39 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

Nominations for the 2015 Industry Leadership Awards were submitted by MMI members, and the finalists were selected by a special committee representing all segments of the MMI membership. The winners in each category were determined by a vote of MMI member firms.

Celtics Media Contacts:
Christian Megliola — 617-399-8456 (office), 617-510-8190 (cell), cmegliola@celtics.com
Heather Walker — 617-854-8072 (office), 617-594-4453 (cell), hwalker@celtics.com

Over 80 Percent of Financial Advisors Use Social Media for Business According to 2015 Putnam Investments Social Advisor Study

BOSTON, September 16, 2015 — In the largest known body of research on financial advisor use of social media, the Putnam Investments 2015 Social Advisor Study points to social media as having become an increasingly essential client communication and business-building component for financial advisors across the industry. Research findings released today by Putnam from the firm’s third annual study of over 800 financial advisors nationwide show 81% of advisors currently use social media for business, up from 75% last year.

Advisors of all ages are more frequently using social media networks in their professional practice, with 40% of advisors (versus 25% last year) now using four or more networks for business and a growing number (69%) pointing to social media having a significant role in their marketing efforts — up steeply from the prior year (56%).

The increasing utilization of social media by advisors is translating into concrete business results: The share of advisors acquiring new clients through social media is up sharply to 79% (from 66% in 2014), with the average annual asset gain from these clients standing at $4.6 million.

Putnam Investments President and CEO Robert L. Reynolds, who was one of the first senior executives in Financial Services to actively engage on social media, commented, “We are seeing a clear, powerful trend emerging where social media is becoming an almost indispensable communications tool for financial advisors in their day-to-day interaction with their clients, investment providers and the broader marketplace. This is a dynamic that is likely to endure, providing tremendous opportunity for advisors to establish and build relationships.”
Additional Findings

The study yielded other notable findings, including:

  • The median increase in assets gained through social media activity is $1.9 million, up from $1.2 million in 2014
  • Advisors look toward certain social platforms to help perform different business-building functions: LinkedIn to improve their referral network and connect with other financial professionals; Facebook to enhance client relationships and build professional brand; and Twitter to expand professional knowledge and help establish a thought leadership platform
  • While LinkedIn continues to be the dominant network for business use by advisors, business usage of other networks is growing more rapidly
  • Advisors are increasingly getting their business news and information from social sites — equating the sites’ credibility with traditional news sources

“Social media use by financial advisors today is broader, deeper and more results-driven than ever,” said Mark McKenna, Head of Global Marketing, Putnam Investment. “We are seeing advisors across the industry — including those affiliated with major wirehouses, independent firms and RIA shops — recognize the present and future potential of social media engagement with clients, prospects and other crucial constituents. This is a medium that is evolving rapidly for advisors and offers tremendous promise for the years to come.”
Profile of a “Social Advisor”

The Putnam Investments research indicates that the typical financial advisor — who has gained assets through social media — has the following characteristics:

  • 44-year-old wirehouse advisor living in southern or western U.S.
  • Active on five social networks
  • Has 10 years of experience
  • Runs a book of business of $80 million (median)

Putnam Investments and Social Media
In recent years, Putnam Investments has expanded outreach to clients, advisors, consultants and other stakeholders with social media by building out a robust presence on Twitter, LinkedIn, Facebook, YouTube and Instagram. The firm has been widely recognized for developing and adopting best practices in social media. In 2014, Putnam Investments was ranked the #1 social media leader in the asset management industry by kasina, based on Putnam’s work across social media platforms.

In identifying a need among financial advisors to understand the emerging importance of social media as a business-building tool, Putnam Investments has developed key practice management offerings in this area including: providing best practice seminars to advisors on use of LinkedIn and other social platforms; a series of online resources and tools; one-on-one training and continuing discussions; creation of a community discussion via the firm’s LinkedIn group; and video vignettes on Putnam’s Advisor Tech Tips blog (http://www.advisortechtips.com/).

In 2014, Putnam Investments President and CEO Robert L. Reynolds was named a LinkedIn Influencer, joining a select group of CEOs, political figures, entrepreneurs and other influential business executives who provide compelling commentary and professional insights on a variety of subjects. Currently, Reynolds has over 9,000 followers on Twitter (https://twitter.com/RobertLReynolds). Reynolds was also one of the first CEOs in the financial industry to actively tweet — beginning in July 2009. In addition, he currently has over 100,000 LinkedIn followers.
About the Survey

The research was conducted online by Brightwork Partners LLC among 817 financial advisors nationally who have been advising retail clients for at least two years. The study was conducted in July 2015.

About Brightwork Partners LLC
Brightwork Partners is a specialty research and consulting firm focusing on distribution strategies for retail asset managers and providers of defined contribution services. Founded in 1999, the firm conducts custom and multi-client research among advisors, consultants, plan sponsors, third party administrators and participants on behalf of major providers in the industry.