Putnam Investments Congratulates Jameson Baxter and Kate Lakin on Mutual Fund Industry Awards

BOSTON, March 31, 2017 — Putnam Investments today congratulated Jameson A. (Jamie) Baxter and Kate Lakin on being honored at last night’s 24th annual Mutual Fund Industry Awards in New York City. Baxter, Chair of the Board of Trustees of the Putnam Funds, received a Lifetime Achievement Award. Lakin, Putnam’s Co-Director of Equity Research, was named a “Rising Star of Mutual Funds.”

Commenting on the Lifetime Achievement Award presented to Putnam Funds Chair Jameson Baxter, Putnam Investments President and CEO Robert Reynolds said, “This is an extremely well-deserved recognition of Jamie’s impressive career and dedicated service to the mutual fund industry and fund board community. Jamie has demonstrated extraordinary leadership for many years in serving the Putnam Funds and as a respected voice for mutual fund governance. It has been an honor and pleasure to work closely with this outstanding professional — and gracious, dignified individual.”

Baxter, a Putnam Funds Trustee since 1994, Vice Chair from 2005 to 2011, and Chair since 2011, is president of Baxter Associates, Inc., a private investment firm she founded in 1986. Earlier, she served as Vice President of the First Boston Corporation and as a principal of the Regency Group.

Long active in corporate and community circles, Baxter also serves as Chair of the Mutual Fund Directors Forum, a director of the Adirondack Land Trust, and a trustee of the Nature Conservancy’s Adirondack Chapter. She has served on many corporate and nonprofit boards including ASHTA Chemicals, Inc.; Banta Corporation; Ryerson, Inc.; Intermatic Corporation; Good Shepherd Hospital; and Emma Willard School. She also is Chair Emerita of the Board of Trustees of Mount Holyoke College, of which she is an alumna, and is a recipient of the Mount Holyoke Alumnae Medal of Honor.

Rising Star

Also honored at the Mutual Fund Industry Awards was Putnam’s Co-Director of Equity Research, Kate Lakin, who was recognized as a Rising Star of Mutual Funds winner. “Kate is a talented leader who has quickly earned the respect of her colleagues, and we are pleased that she has been recognized with this industry award,” said Reynolds. “At this phase of her career, Kate has accomplished a tremendous amount professionally and in giving back to the community. We are very proud that she is a part of the Putnam family.”

In her role as Putnam’s Co-Director of Equity Research, Lakin oversees the work of 36 analysts who cover every major industry, providing fundamental research and analysis for the firm’s broader equity platform. In addition, Lakin serves as portfolio manager on Putnam Research Fund, Putnam Global Sector Fund, and Putnam Capital Opportunities Fund.

Lakin established and manages Putnam’s full-time Equity Associate Program, which recruits, trains, and develops undergraduates over a three-year period. She also leads Putnam’s MBA and undergraduate internship programs, helping to build the firm’s next generation of investment management talent. Formerly, she was responsible for Putnam’s on-campus recruiting at both the undergraduate and MBA levels.

Prior to joining Putnam in 2012, Lakin held positions in Equity Research at Fidelity Investments. She holds a B.A. degree from Wellesley College and is an MBA candidate in asset management at the Yale School of Management. Lakin is a co-founder of the Young Professionals Council of the Cambridge Family and Children’s Services and has been an individual fundraiser for Cycle for Survival, a national fundraising movement to beat rare cancers.

About Putnam Investments

Founded in 1937, Putnam Investments is a global money management firm with nearly 80 years of investment experience. At the end of February 2017, Putnam had $160 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Tokyo, Singapore, and Sydney. For more information, visit putnam.com.

Putnam Investments to Bolster Small Cap Equity Investment Capabilities

BOSTON, March 21, 2017Putnam Investments announced today that the firm will be taking a series of steps to reshape its global small cap equity team and product strategy, designed to seize opportunity in an area where the company believes active management will offer a competitive edge, both in today’s marketplace and in the years to come.

Putnam will be adding investment talent and expanding the research team in the small cap equity space, as well as pursuing a more concentrated focus on fundamental research to identify and capitalize on investment ideas across the small company universe.

Among the most significant developments, David Diamond, a well-respected value investor, has joined the firm and will become co-portfolio manager of Putnam Small Cap Value Fund, effective March 31, 2017. Diamond is best known for his small cap value approach as the founder of Boston-based High Rock Capital and as a senior portfolio manager with The Boston Company. In his new role at Putnam, Diamond will work closely with co-manager Eric Harthun, who will be retiring from Putnam at the end of 2017.

Aaron Cooper
Aaron Cooper

“The global small cap equity universe offers many interesting opportunities for an active manager who fully utilizes fundamental research,” said Aaron Cooper, Chief Investment Officer, Equities, Putnam Investments. “We are making a number of moves to further enhance Putnam’s investment capabilities in the small cap equity area, which we think has the potential to be a real bright spot for the firm and our clients.

“A key component in this effort is the addition of David Diamond, a talented investor with a strong value discipline in the small cap arena, who joins forces with Putnam’s existing portfolio management and equity research team, to drive results in this important market segment,” added Cooper. “Over the course of 2017, David will be working closely with Eric Harthun, who has helped to build a solid foundation for Putnam Small Cap Value Fund and has been a strong contributor in numerous ways since joining the firm in 2000.”

Other notable changes to the Putnam small cap equity line up include the following:

  • The firm will be expanding its small cap equity research team with the hiring of Bill Wiese as a small cap value analyst, bringing the small cap research team — which seeks to gain extensive on-the-ground, fundamental insight on small companies — to a total of eight analysts. Wiese brings deep small cap expertise, having worked closely with David Diamond at both The Boston Company and High Rock Capital.
  • While fundamental research has been an important driver of security selection for Putnam for many years, the firm believes that it takes on even greater importance in the small cap equity space and will play an increasingly significant role within these portfolios. In particular, Putnam Capital Opportunities Fund will be managed by members of the small cap research team, led by Co-Director of Equity Research Kate Lakin. The current portfolio manager, Pam Gao, will be leaving the firm at the end of March 2017.
  • Bill Monroe, a Putnam veteran with a background as a diversified analyst across sectors, will assume management of Putnam Small Cap Growth Fund effective March 31, 2017, replacing Pam Gao.
  • Putnam International Capital Opportunities Fund will be managed by Karan Sodhi, Spencer Morgan and Andrew Yoon, three experienced Putnam equity analysts, who will take the reins from members of the firm’s global asset allocation team, effective March 31, 2017.
  • It is anticipated that three of Putnam’s primary small cap equity mutual fund portfolios (Putnam Small Cap Growth Fund, Putnam Capital Opportunities Fund and Putnam International Capital Opportunities Fund) will be managed with a reduced number of overall holdings to enhance their exposure to securities identified as strong potential drivers of alpha.

“Putnam has great confidence in the team and approach that has been put in place in the small cap equity area to mine compelling long-term investment opportunities around the globe,” added Cooper.

About Putnam Investments

Founded in 1937, Putnam Investments is a global money management firm with nearly 80 years of investment experience. At the end of February 2017, Putnam had $160 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Tokyo, Singapore and Sydney. For more information, visit putnam.com.


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Putnam Investments Salutes New England Patriots on Record Fifth Championship — The Greatest Comeback in Super Bowl History

BOSTON, February 6, 2017Putnam Investments today congratulated the New England Patriots on their Super Bowl win, the fifth title they have won under the ownership of Robert Kraft and the Kraft Sports Group. It also is the fifth title won by head coach Bill Belichick and quarterback Tom Brady, the most ever by any coach-quarterback combination. Tom Brady was named the game’s Most Valuable Player, becoming the first player ever to win four Super Bowl MVP awards. Putnam has been the official mutual fund sponsor of the Patriots since 2011.

“Robert Kraft, Bill Belichick, Tom Brady and the entire New England Patriots organization have once again shown how talent, preparation and hard work can combine to produce peak performance,” said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. “The Patriots embody everything that is good about sports, and their record-breaking fifth championship is a testimony to their greatness. Our firm is proud to partner with this outstanding organization.”

Putnam Investments and the New England Patriots, one of the world’s most recognizable sports franchises, have a multifaceted, multiyear partnership through the Putnam Performance in Motion affinity marketing program. The long-term partnership, which underscores the shared commitment of Putnam and the Patriots to performance excellence, combines extensive awareness-building opportunities with high profile branding at Gillette Stadium, as well as substantial local and national exposure through the media.

The year 2016 marked the third consecutive season in which Putnam provided Patriots fans with a way to share their pride through Patriots Fancam. A dynamic technology, is a social experience that enables fans to capture a high-resolution image of themselves in any of the nearly 67,000 seats in Gillette Stadium and share their game-day photo with friends, family and colleagues via email, Facebook and Twitter platforms.

Putnam Investments: Performance in Motion

The partnership with the New England Patriots is part of Putnam Investments’ Performance in Motion marketing strategy that draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performing at the highest level. Putnam’s other Performance in Motion marketing partners include PGA Tour golfers Brendan Steele, Keegan Bradley and Jon Curran, Olympic gold medal-winning skier Ted Ligety, the U.S. Ski Team and U.S. Snowboarding, the Boston Celtics and the New England Revolution soccer team. For more information, visit www.putnam.com/performanceinmotion.


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Putnam Investments receives service quality awards from top independent consulting organizations

BOSTON, January 24, 2017 — For the sixth consecutive year, Putnam Investments has received the DALBAR Total Client Experience award, reflecting the firm’s dedication to delivering industry leading customer service to its retail mutual fund clients. DALBAR is the financial community’s leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Putnam is being recognized with this award, which reflects multi-dimensional analysis of customer service in three key areas: quality, accuracy and client security.

“Putnam is very proud to remain the sole recipient of this special honor by DALBAR,” said Michael Woodall, Chief of Operations at Putnam Investments. Our firm is always looking for ways to enhance the client experience. We take our mission seriously — working tirelessly to provide top tier results for our customer base.”

The award is based on DALBAR’s measurement of the complete experience of the customer, evaluating the level of professionalism that is demonstrated by the financial services firm’s personnel and the follow through — the accurate execution of transactions and requests while ensuring thorough security protocols. For the 27th consecutive year, Putnam has received a DALBAR service quality award reaffirming its longstanding commitment to industry-leading consistency and reliability.

In addition to its recognition from DALBAR, Putnam Investments has been acknowledged for outstanding service by a leading independent third-party quality service evaluator, National Quality Review (NQR), earning NQR’s 5-Star performance rating in processing operations in Q3 and Q4 2016. NQR randomly samples transactions processed by Putnam’s customer operations division, providing statistically reliable service quality analysis. NQR evaluated Putnam’s processing of transactions such as investments, redemptions, new accounts, exchanges, account maintenance and transfers. To achieve NQR’s 5-Star designation, each quarter Putnam’s team of processing associates performed in the top quartile of all companies analyzed by NQR, consistently delivering outstanding quality in the preceding four-quarter rolling period.

“Putting our clients first and creating a superior service environment are at the core of our firm’s values, which begins with our highly-committed, well-trained team of associates.  We place a strong emphasis on coaching and professional development — aided by technology innovation and the use of data — to ensure we continue to deliver quality customer service and process accurate, secure information,” Woodall added.

About DALBAR

DALBAR, Inc. is the financial community’s leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned a reputation for consistent and unbiased evaluations of investment companies, registered investment advisers, insurance companies, broker/dealers, retirement plan providers and financial professionals. DALBAR awards are recognized as marks of excellence in the financial community.

About NQR

NQR is a leading consultant in the financial services industry, providing top mutual funds clients with insight into the customer experience, transfer agent service quality and intermediary relationships. NQR has been pioneering service quality and client experience solutions for 25 years, helping top-tier service organizations tackle critical challenges in customer service. NQR’s INSIGHT services feature advanced data analytics and consulting, competitive benchmarking, online reporting portal technologies and access to a community of best practices. The result is increased business partner transparency and efficiency. Through NQR’s offerings, fund families can be sure they are mitigating risk by adhering to compliance, operational practices and regulatory requirements.

About Putnam Investments

Founded in 1937, Putnam Investments is a global money management firm with over 75 years of investment experience. At the end of December 2016, Putnam had $152 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Tokyo, Singapore and Sydney. For more information, visit putnam.com.


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Putnam Investments honored for service excellence by DALBAR for 27th consecutive year

BOSTON, December 14, 2016Putnam Investments announced today that for the 27th consecutive year, it has been honored by DALBAR for mutual fund service quality, reflecting industry-leading consistency and reliability. This continuous acknowledgement of Putnam’s work in this area includes being named DALBAR Mutual Fund Service Award winner for 25 years and the sole winner of DALBAR’s Total Client Experience Award for the past five years.

“Delivering industry-leading service has long been a hallmark of Putnam’s brand and culture,” said Putnam President and Chief Executive Officer, Robert L. Reynolds. “It is for this reason that our entire organization is always so proud to receive this important DALBAR honor.”

For nearly three decades, DALBAR has conducted rigorous, systematic and yearlong testing of customer service based on industry benchmarks, and pointed to service that eclipses industry standards in the most important areas. The DALBAR Service Awards are given annually by DALBAR, Inc., a leading financial services market research and consulting firm to elite service providers.

In discussing the DALBAR achievement, Putnam’s Chief of Operations Michael J. Woodall added, “Service has long been at the core of our value-add offering to clients and is an area that we continue to enhance through technological advancements, thoughtful innovation and unyielding focus across our company. Putnam is very honored to be recognized by DALBAR for an achievement that speaks to our strong commitment to providing the highest levels of service.”

About DALBAR
DALBAR, Inc. is the financial community’s leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned a reputation for consistent and unbiased evaluations of investment companies, registered investment advisers, insurance companies, broker/dealers, retirement plan providers and financial professionals. DALBAR awards are recognized as marks of excellence in the financial community.

Putnam Investments names equity research leadership

BOSTON, December 1, 2016Putnam Investments today announced the appointments of Samuel Cox and Kathryn B. Lakin as Co-Directors of Equity Research, roles in which they will directly oversee the work of nearly 35 analysts who cover every major industry, providing critical fundamental research and analysis for the firm’s broader equity platform. Cox and Lakin will report to Aaron M. Cooper, Chief Investment Officer – Equities, who previously served as Director of Global Equity Research.

“As a firm that is highly committed to delivering active management to the marketplace, equity research remains a key engine in finding new and different sources of investment opportunity,” said Cooper. “We are pleased to have Kate and Sam, talented leaders with solid equity research experience, piloting this important function for our organization.

Cooper indicated that one of the distinguishing features of Putnam’s research structure is that a number of research analysts at the firm also serve as portfolio managers, bringing deep sector expertise to bear in an array of mutual fund and institutional strategies for clients.

Cox has been an analyst in Global Equity Research at Putnam, focusing on the U.S. health care sector. In addition, he serves as a portfolio manager of Putnam Global Health Care Fund and Putnam Global Sector Fund — and will join Putnam Research Fund team. He will retain his analyst and portfolio management responsibilities in his new position.

Prior to joining Putnam in 2012, Cox was an Equity Analyst at Pyramis Global Advisors. Earlier, he held positions with the Rock Creek Group and Cambridge Associates. Cox holds a B.A. degree in Politics, Philosophy, Economics and Urban Studies from the University of Pennsylvania and an MBA from the Massachusetts Institute of Technology’s Sloan School of Management

Previously, Lakin was Assistant Director of Global Equity Research at Putnam. She has served as a portfolio manager of Putnam Research Fund since December 2014, a responsibility that will continue. In addition, Lakin will join the portfolio management team of Putnam Global Sector Fund. In recent years, Lakin has also managed a group of analysts and investment associates, as well as the Equity Associate and MBA internship programs. Prior, she was an analyst in the U.S. Large Cap Equity Research group, covering consumer staples

Lakin joined Putnam in 2012 from Fidelity Investments, where she held positions in Equity Research. She received a B.A. degree in psychology from Wellesley College and is an MBA candidate in asset management at the Yale School of Management

About Putnam Global Institutional Management
Through offices in North America, Europe, Australia and Asia, Putnam currently has relationships with more than 100 institutional clients worldwide. Putnam offers more than 50 institutional strategies for clients including multi-asset absolute return and alternative fixed income and equity products. Putnam’s clients include sovereign wealth funds, endowments and foundations, government pension funds, the defined benefit retirement plans of large corporations and other institutions

Putnam Investments CEO Robert L. Reynolds calls on business community to urge next administration and congress to make economic growth a top priority

BOSTON, November 2, 2016 — Speaking today at the Greater Boston Chamber of Commerce, Putnam Investments President and CEO Robert L. Reynolds urged the business community to press the next U.S. President and incoming Congress to launch a range of initiatives to lift the country to greater growth and prosperity.

In his speech, “The Next American Imperative: Rebooting Stronger Economic Growth,” Reynolds strongly stated, “Business men, women and associations should step up and insist that the new Administration and Congress act on as broad a growth agenda as possible — because the risks posed by slow growth are too serious not to act.

“I believe that getting America growing strongly again is the most critical issue the next president and Congress need to come to grips with,” he emphasized. “Growth is the prime variable — the one ring that rules them all.”

In discussing the challenge, Reynolds pointed to the key headwinds that have been dragging growth down for many years — and suggested multiple policy options to push against them. In particular, he cited falling productivity, loss of manufacturing jobs, income stagnation, wealth disparity, slow job creation and the drop-off in new business formation.

A 30-year financial services leader, Reynolds has been a vocal advocate for public policies to spur savings, investments, job creation, and economic growth. For many years, he has taken a lead role in calling for action to build and strengthen the country’s retirement savings system.

Reynolds appealed to the broader business community to help focus Washington on practical strategies to help make America grow again. In particular, he proposed:

  • Investing in the country’s infrastructure — in earnest
  • Addressing the “skills gap” between employers who need trained staff and unemployed workers who need training, utilizing significant tax credits
  • Increasing science and medical research
  • Raising the earned income tax credit
  • Dropping capital gains tax on venture and angel capital, as well as on IPOs, to stimulate entrepreneurship
  • Importantly, revising the overall U.S. tax code to support expanded employment, savings and investment in America, family formation and child-rearing, education and skill training for students and workers, and the business creation that creates most new jobs and spurs innovation

Even just a one percent increase in GDP growth would have a huge, positive impact on federal revenues, and hence, federal deficits, Reynolds noted. “Economic growth is the single most powerful variable in shaping our future. Let’s reach for it — now.”

Reynolds concluded on a note of hope and optimism: “I do believe that when Americans come together — we’re stronger and I also believe that together, we can — and we will — make America greater than ever.”

Putnam Investments ranked #1 for digital engagement with financial advisors

BOSTON, October 31, 2016Putnam Investments has been ranked the #1 digital engagement leader for financial advisors, brokers and other intermediaries by DST kasina, LLC, a provider of data-driven insights and distribution solutions to financial companies around the world. Putnam was recognized for industry-leading engagement across a host of influential digital channels, involving high-profile use of its “socially active” CEO Robert L. Reynolds, effective web integration of the firm’s award-winning fund comparison tool FundVisualizer, and Putnam’s unique performance data visualization.

Putnam’s selection is part of DST kasina’s first ever industry study of “Digital Engagement Leaders 2016,” a report series looking at a broad range of digital interactions that asset managers have with advisors — and evaluates how effectively they provide: personalized, relevant information; an invitation to interact; what’s unique about the firm and its products; ease of doing business; and consistent, high-quality user experiences across devices.

“The digital revolution that began two decades ago is continuing to transform how financial services firms interact with their clients, partners and other stakeholders,” said DST kasina President Steven Miyao. “Putnam has been a leader in engaging the advisor community through full use of its digital ecosystem and thinking more broadly about the significance of omni-channel communications to best serve the marketplace.”

The DST kasina ranking is the latest recognition of Putnam’s commitment to supporting its advisor partners. Earlier this year, the Mutual Fund Industry Awards presented Putnam with its first-ever Social Media Leader of the Year Award. In 2015, Putnam was ranked first in DST kasina’s evaluation of the industry’s leading advisor websites.

In discussing the DST kasina study, Mark McKenna, Putnam Head of Global Marketing said, “Utilizing the full breadth of digital capabilities — threading all components together in a complementary manner — is becoming a marketplace imperative in our industry. Putnam recognizes that websites, blogs, emails and social media — working in harmony — can create a powerful formula for highly effective two-way communications with advisors to help address their array of needs.”

About the Study
The DST kasina study is based on proprietary methodology to evaluate asset managers’ efforts to engage advisors on and across the most influential digital channels–the advisor website, email, LinkedIn, Twitter and blog–as well as both desktop and mobile devices. The study evaluated 31 small-, mid- and large-cap firms ranging from $92M to $2.6T during July-August 2016 and examined which firms provided industry–leading digital engagement, including: personalized content and product recommendations; use of social platforms to build relationships with advisors; best practices for email engagement; leveraging digital channels and devices to differentiate their brand; and providing an overall “easy to do business” experience for advisors.

About DST kasina
DST kasina, LLC, helps leading companies in the financial services industry manage data, gain insight, and ignite change in their business. Through effective use of advanced analytics, research, and distribution intelligence technologies, DST kasina enables business to better understand, predict, and optimize key business factors impacting their asset growth and profitability. For more information on how to leverage DST kasina’s strategic advisory services, visit www.kasina.com.

Putnam Investments Congratulates Brendan Steele on Winning Inaugural Event of 2016-17 PGA Tour Season

BOSTON, October 17, 2016Putnam Investments, congratulates professional golfer and Putnam Performance in Motion marketing partner Brendan Steele on a dramatic, final round win at the Safeway Open, the first event of the 2016-17 PGA TOUR. Steele shot a seven-under-par 65 final round in rainy weather, including birdies on his final three holes.

“It was thrilling to watch Brendan Steele win the Safeway Open golf tournament, particularly with his relentless spirit, which allowed him to come back for a final-round victory,” said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. “Brendan’s victory showcased his talent, skill and determination — key attributes that drove his success under intense competition. Putnam is proud to be associated with such an outstanding professional, who embodies many of the very best aspects of his sport.”

Steele, 33, secured his second PGA TOUR win, following a victory in his rookie season at the 2011 Valero Texas Open. By winning the first PGA TOUR Tournament of the year, Steele automatically qualifies for the 2017 Masters, the 2017 PGA Championship, as well as all PGA TOUR events through the 2018-2019 season. He also secured 500 FedEx Cup Points and is the early leader for the PGA TOUR’s season-long championship.

Mark McKenna, Head of Global Marketing at Putnam Investments, explained that Steele and fellow PGA TOUR golfers Keegan Bradley and Jon Curran — who also had strong showings at the Safeway Open — have been important brand ambassadors for the firm through its Performance in Motion program. Putnam has been affiliated with Bradley since 2011 and added Steele and Curran to its roster in 2014.

The three PGA TOUR professionals participate in Putnam’s advertising, social media efforts and overall support of global marketing initiatives. In addition, the golfers sport Putnam-branded competitive clothing and participate in year-round events sponsored by the firm.

Putnam Investments: Performance in Motion
The partnerships with PGA TOUR golfers Brendan Steele, Keegan Bradley and Jon Curran are part of Putnam Investments’ Performance in Motion marketing strategy that draws upon sports that appeal to its advisor, institutional and investor audiences. As part of this effort, the firm works closely with teams and athletes who best personify Putnam’s focus on performing at the highest level. Putnam’s other Performance in Motion marketing partners include Olympic gold medal-winning skier Ted Ligety, the U.S. Ski Team and U.S. Snowboarding, the Boston Celtics, the New England Revolution soccer team and the four-time Super Bowl-winning New England Patriots. For more information, visit www.putnam.com/performanceinmotion.

Putnam Investments study finds extremely broad–based and increasingly sophisticated use of social media by financial advisors

BOSTON, October 13, 2016 — In one of the largest known surveys of financial advisors — over 1,000 professionals nationwide — on the use of social media in their business practices, the Putnam Investments 2016 Social Advisor Study found that 85% of advisors — up from 75% in 2014 — are actively using social media in their day-to-day work, and they continue to become more sophisticated in their use of multiple social networking platforms for business.

In addition, the study found that advisors gaining new clients via social media has grown from 49% in 2013 to 80% in 2016. Further, 85% of advisors agree that social media has shortened the time to close, compared with traditional approaches.

“The use of social media by the financial advisor community has matured to a level where it is ingrained in how business is conducted and how professionals communicate with their clients and prospects,” said William T. Connolly, Co-Head of Global Distribution, Putnam Investments. “In our ongoing dialogue with financial professionals, it is eminently clear that social media’s role as a critical conduit for advisors in reaching the marketplace is going to continue to deepen and evolve for the foreseeable future.

Connolly indicated that Putnam first embarked on what has become an annual research initiative several years ago in order to provide deep insight to advisors nationwide — at wirehouses, independent broker-dealers, banks, insurance companies and RIA firms — on the increasing importance of social media to their business practice and ultimately to better serving existing and prospective clients.

In further discussing the 2016 study, Mark McKenna, Head of Global Marketing, Putnam Investments said, “Our research indicates that not only are a huge swath of advisors using social media in their practices today, they are actively combining their professional and personal presence on multiple platforms to further develop and strengthen their client relationships.”

McKenna pointed to the continued growth of the more personally-focused Facebook platform which is being accessed by advisors in their ongoing work with clients. Facebook’s usage for business among advisors has risen from 36% in 2014 to 54% today, while usage of LinkedIn for business has grown from 64% in 2014 to 73% this year.

Other Critical Findings
The study yielded other notable insights for advisors using social media for business, including:

  • 80% of advisors using social media say it helped them gain new clients
  • The median AUM (or asset) gain through social media is $1.9M, with the average gain at $4.9M
  • 56% of advisors report that social media has improved their efficiency a great deal
  • For advisors with AUM of $100M or more, 35% report that social media plays a very significant role in their marketing efforts and 82% have used social
  • media to gain clients, with a median gain of $4.7M and an average gain of $8.3M

Attributes of a “Social Advisor”
The Putnam Investments research reveals the following profile of the typical financial advisor gaining assets through social media:

  • 43 year-old advisor working at an independent broker-dealer
  • Has 10 years of experience
  • Runs a book of business of $92 million (median)
  • Active on social media networks daily

About the Survey
The research, conducted online in conjunction with Brightwork Partners LLC, included 1,018 financial advisors nationally who have been advising retail clients for at least two years. The study was conducted in July 2016. The results of the survey can be found at putnam.com/advisorsAREsocial.

About Brightwork Partners LLC
Brightwork Partners is a specialty research and consulting firm focusing on distribution strategies for retail asset managers and providers of defined contribution services. Founded in 1999, the firm conducts custom and multi-client research among advisors, consultants, plan sponsors, third party administrators and participants on behalf of major providers in the industry.